What's a good conversion rate for a web app?

Also: should you ask for credit card upfront? How many signups have we had since launch?

SaaS conversation rate cheatsheet:

Credit card upfront:
  • Visitor to trial: 0.75% - 1%
  • Trial to paid: 40% - 60%
No credit card upfront:
  • Visitor to trial: 5%+
  • Trial to paid: 8% - 20%

Transistor's conversion rates since launch:

  • Total traffic since launch: 40,162 unique pageviews, 11,614 visitors
  • Total new trials since launch: 32 (out of 49 active trials total)
  • Conversion %(visitor to trial): 0.3% (should be 0.75% - 1%)
  • Conversion %(trial to paid): 8.9% - 16.7% (should be 40% - 60%)
    • July was 17.9%
    • June was 29.6%
    • May was 48.7%

What do you think?

Show notes:

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