We have some explaining to do

Making software in public – how big is your market?

Jon and Justin are back from Portland and the XOXO festival.

In the last few weeks we've had a chance to interact with many of our customers in-person:
  • Nate Smoyer – "I’ve been using the podcast as a prospecting tool. Signed one dreams client two weeks ago. Interviewed with one yesterday. Got invited to lead a panel and live podcast for an industry event."
  • Kyle Marshall – Kyle's creating multiple shows for MediaLab in Calgary.
  • Matt Cassinelli and Alex Cox have a new podcast called Supercomputer.
  • Jaime Macías has a great show called Open Tabs.

How big is the podcast market?

  • How many podcasts are there? Over 550,000 shows on iTunes and over 18.5 million episodes.
  • 64% of the US population is familiar with the term “podcasting” – up from 60% in 2017 (Infinite Dial 18)
  • 44% (124 million) of the US population has listened to a podcast – up from 40% in 2017 (Infinite Dial 18)
  • 26% (73 million) listen to podcasts at least every month – up from 24% in 2017 (Infinite Dial 18)
  • 17% (48 million) listen to podcasts weekly – up from 15% in 2017

We recorded this episode live

What do you think?

Show notes:

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