We have some explaining to do

September 18, 2018 / 45:48/E27

Making software in public – how big is your market?

Jon and Justin are back from Portland and the XOXO festival.

In the last few weeks we've had a chance to interact with many of our customers in-person:

Nate Smoyer – "I’ve been using the podcast as a prospecting tool. Signed one dreams client two weeks ago. Interviewed with one yesterday. Got invited to lead a panel and live podcast for an industry event."
Kyle Marshall – Kyle's creating multiple shows for MediaLab in Calgary.
Matt Cassinelli and Alex Cox have a new podcast called Supercomputer.
Jaime Macías has a great show called Open Tabs.

How big is the podcast market?

How many podcasts are there? Over 550,000 shows on iTunes and over 18.5 million episodes.
64% of the US population is familiar with the term “podcasting” – up from 60% in 2017 (Infinite Dial 18)
44% (124 million) of the US population has listened to a podcast – up from 40% in 2017 (Infinite Dial 18)
26% (73 million) listen to podcasts at least every month – up from 24% in 2017 (Infinite Dial 18)
17% (48 million) listen to podcasts weekly – up from 15% in 2017

We recorded this episode live

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Show notes:

Thanks to Kevin Markham for being our first Patreon supporter! Also thanks to Adam Duvander and Dan Weaver.
Back from XOXO 2018
Justin's bootstrapping articles
Twitter poll: What are most podcasts doing wrong?
Seth Godin's podcast Akimbo
"Branded podcasts are ads people actually want to listen to" - Fast Company
Please review us in iTunes – it helps other folks find the show!

Thanks to our monthly supporters