The problem with podcasts

To make our customers successful we have to help them create entertaining audio. Is that even possible?

Nick Quah shared this in his recent newsletter, commenting about podcasts:

[I have] this feeling that everybody’s drilling for oil in the same spot because some other guy found oil there already.

Nick thinks podcasters have two options:
  1. Build something that does the same thing for the same audience, but do it better. If this is the case, he says, “you better bring it.”
  2. Or, “identify and pursue a pocket of pent-up demand that has yet to be unleashed.”
Note: apologies about Justin's audio in this episode! We'll fix that for next time.

What do you think?

Show notes:

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