Meet me in Chicago

A change of plans. And, Jon and Justin go over their launch strategy for Transistor.

How to build anticipation for your product launch

  • Have a mailing list! Email them consistently during development.
  • The week of launch you should send the following emails:
    • Pre-launch announcement: "We're launching in a week!"
    • Day before announcement: "The launch is tomorrow. Here's how much it will cost."
    • Launch day email: "We're launched! Sign up here"
    • Day after email: "You've still got time to sign up."
    • Launch discount is ending email: "This is your last chance to register"
  • Use services like Product Hunt, Product Hunt Ship, BetaList, to build anticipation.
  • On Twitter, FB, LinkedIn, Instagram: constantly send out product updates.
Building anticipation before you launch is the most underrated tool you have for your product launch.

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