Meet me in Chicago
A change of plans. And, Jon and Justin go over their launch strategy for Transistor.
How to build anticipation for your product launch
- Have a mailing list! Email them consistently during development.
- The week of launch you should send the following emails:
- Pre-launch announcement: "We're launching in a week!"
- Day before announcement: "The launch is tomorrow. Here's how much it will cost."
- Launch day email: "We're launched! Sign up here"
- Day after email: "You've still got time to sign up."
- Launch discount is ending email: "This is your last chance to register"
- Use services like Product Hunt, Product Hunt Ship, BetaList, to build anticipation.
- On Twitter, FB, LinkedIn, Instagram: constantly send out product updates.
Building anticipation before you launch is the most underrated tool you have for your product launch.
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- Taylor Otwell, creator of Laravel
- See you at Laracon!
- Video: Buddy Guy'Meet Me in Chicago' at the Hollywood Bowl 8-21-13.
- Product Hunt Ship
- Adam Wathan at MicroConf talk
- The Best Pizza in Chicago
- Chicago vs New York Hot Dogs
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