Interesting ways you can use a podcast

November 20, 2018 / 46:11/E35

Ideas on why you should podcast, and how you can use your podcast to reach your goals

Why do you want to start a podcast?

Grow your business:
- Get more clients – Nate TechNest Real Estate
- Brand / PR – Drift Seeking Wisdom
Grow your audience: Matt and Alex with Supercomputer
- Get ad sponsorships: you'll need a really big audience for this (30,000+ downloads per episode)
- Patreon: you'll need a fairly large audience (Taylor Jackson has 160,000 YouTube subscribers)
- Sell your own products / services: in addition to ads, Adam Wathan promotes his course on his podcast
Connect with your audience: Taylor Jackson Photography
- Increase social proof.
- Identify yourself as an expert.
Contribute to a community, or industry, or culture: Ashley Baxter’s Bootstrapping Digest
Put your POV out in the world: Rework, Good News Podcast

Ideas on how you can use your podcast to reach your goals:

Private feed just for your team / employees
Q&A: get users, customers, audience to leave you a voicemail. Answer 1 question per week.
Interview your customers: interview 1 customer per week. Ask them about their business, how they’re using your product.
Expert tips: if you’re a professional (lawyer, accountant, coach), give your listeners an actionable piece of advice every week. Give them one thing to improve every week.
Read your blog posts: already writing a blog post ever week? Just read it “audible” style for your audience.
Recycle your best talks / videos.
Conferences: give attendees a private feed of all the talks!
Share your journey.