Why should we care about our customers' feelings?
Get inspired to interview customers (with Michele Hansen)
This week Justin chats with Michele Hansen, founder of Geocodio. I got fired up about interviewing customers!
- Get Michele's new book! Deploy Empathy
- Listen to Michele's podcast: Software Social
- "Empathy is a skill you can learn."
- Get Michele's newsletter
- "There's so much shame in the tech community."
- What are the boundaries for deploying empathy? When, and how, do we deliver critiques?
- Podcast: a respectful interview with a flat-earther
- "This book isn't just about deploying empathy to customers, it's also about learning to be more empathetic to your family, friends, coworkers."
- 31:30 – we start discussing customer interviews
- "It was easier for me to learn how to have empathy for customers than it was to have empathy for myself."
- 42:27 – "how does empathy help businesses attract new customers, build better products?"
- 46:53 - "Why don't you bring Jon in on those interviews?"
What should we talk about next?
- Twitter: @buildyoursaas, @mijustin, @mjwhansen
- Email us: mail@transistor.fm
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