Bootstrapping in France (Baptiste Jamin from Crisp)

An interview with Baptiste Jamin, the co-founder of Crisp. Crisp is affordable, high-quality customer support software.

Baptiste Jamin co-founded Crisp with a friend he met in high school.

Highlights (go straight to 🔥 for the best stuff):
  • 1:42 – Crisp competes with massive companies: Zendesk, HelpScout, Intercom
  • 2:52 – How did Crisp get started? (they started young!)
  • 4:40 – The key insight that lead them to start Crisp 🔥
  • 7:03 – "Being young and in France, how much did you know about the startup ecosystem?"
  • 9:39 – How they bootstrapped Crisp in their twenties 🔥
  • 12:52 – Market insights and how they found their first customers 🔥
  • 16:02 – How they got a surge of new customers 🔥
  • 22:39 – Why Crisp charges LESS than their competitors 🔥
  • 30:14 – What it's like to have a customer base that is comprised of many niches 🔥
  • 32:30 – How does a small team ship such high-quality software? 🔥
  • 35:06 – Marketing strategy and tactics for small SaaS companies 🔥
  • 40:36 – Key insight on Crisp's "job to be done." 🔥
  • 45:52 – Crisp's simple sales trick for closing more deals 🔥
  • 50:58 – Why some EU countries have an advantage in product differentiation 🔥
  • 1:01:54 – Emerging global SaaS markets you might not have heard about

What should we talk about next?

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Bootstrapping in France (Baptiste Jamin from Crisp)
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