Bootstrapping in France (Baptiste Jamin from Crisp)

July 12, 2022 / 01:07:37/E141

An interview with Baptiste Jamin, the co-founder of Crisp. Crisp is affordable, high-quality customer support software.

Baptiste Jamin co-founded Crisp with a friend he met in high school.

Highlights (go straight to 🔥 for the best stuff):

1:42 – Crisp competes with massive companies: Zendesk, HelpScout, Intercom
2:52 – How did Crisp get started? (they started young!)
4:40 – The key insight that lead them to start Crisp 🔥
7:03 – "Being young and in France, how much did you know about the startup ecosystem?"
9:39 – How they bootstrapped Crisp in their twenties 🔥
12:52 – Market insights and how they found their first customers 🔥
16:02 – How they got a surge of new customers 🔥
22:39 – Why Crisp charges LESS than their competitors 🔥
30:14 – What it's like to have a customer base that is comprised of many niches 🔥
32:30 – How does a small team ship such high-quality software? 🔥
35:06 – Marketing strategy and tactics for small SaaS companies 🔥
40:36 – Key insight on Crisp's "job to be done." 🔥
45:52 – Crisp's simple sales trick for closing more deals 🔥
50:58 – Why some EU countries have an advantage in product differentiation 🔥
1:01:54 – Emerging global SaaS markets you might not have heard about