What does my daughter think of the podcast industry?

Justin interviews his daughter about podcast ads, women in podcasting, and how to attract more young listeners.
In this bonus episode, Justin interviews his 18-year-old daughter, Sadie, about:
  • A Gen Z perspective on podcasting
  • Why women are the future of podcasting: Edison Research
    • "Now, look at the rookies – 47% are men, but the majority, 53% are women."
    • "Most women get their podcast recommendations from Spotify, social media, or their friends."
  • We talk a lot about podcast advertising, podcast ads, and how the adtech industry should think differently about how they target women.
    • "Most podcast ads are just men talking to men."

What should we talk about next?

Thanks to our monthly supporters:

  • Anton Zorin from ProdCamp.com
  • Mitch
  • Harris Kenny, Intro CRM podcast
  • Oleg Kulyk
  • Violette Du Geneville
  • Take It EV podcast
  • Ethan Gunderson
  • Diogo
  • Chris Willow
  • Borja Soler
  • Ward Sandler, Memberspace
  • Eric Lima
  • James Sowers (like Flowers)
  • Travis Fischer
  • Matt Buckley
  • Russell Brown
  • Evandro Sasse
  • Pradyumna Shembekar (PD)
  • Noah Prail
  • Colin Gray
  • Josh Smith
  • Ivan Curkovic
  • Shane Smith
  • Austin Loveless
  • Simon Bennett
  • Michael Sitver
  • Paul Jarvis and Jack Ellis, 
  • Dan Buda 
  • Darby Frey
  • Samori Augusto
  • Dave Young
  • Brad from Canada
  • Sammy Schuckert
  • Mike Walker
  • Adam DuVander
  • Dave Giunta (JOOnta)
  • Kyle Fox GetRewardful.com
Thanks to our monthly supporters
  • Pascal from sharpen.page
  • Rewardful.com
  • Greg Park
  • Mitchell Davis from RecruitKit.com.au
  • Marcel Fahle, wearebold.af
  • Bill Condo (@mavrck)
  • Ward from MemberSpace.com
  • Evandro Sasse
  • Austin Loveless
  • Michael Sitver
  • Dan Buda
  • Colin Gray
  • Dave Giunta

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What does my daughter think of the podcast industry?
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