Why should we care about our customers' feelings?

Get inspired to interview customers (with Michele Hansen)
This week Justin chats with Michele Hansen, founder of Geocodio. I got fired up about interviewing customers! 
  • Get Michele's new book! Deploy Empathy
  • Listen to Michele's podcast: Software Social
  • "Empathy is a skill you can learn."
  • Get Michele's newsletter
  • "There's so much shame in the tech community."
  • What are the boundaries for deploying empathy? When, and how, do we deliver critiques?
  • Podcast: a respectful interview with a flat-earther 
  • "This book isn't just about deploying empathy to customers, it's also about learning to be more empathetic to your family, friends, coworkers."
  • 31:30 – we start discussing customer interviews
  • "It was easier for me to learn how to have empathy for customers than it was to have empathy for myself."
  • 42:27 – "how does empathy help businesses attract new customers, build better products?"
  • 46:53 - "Why don't you bring Jon in on those interviews?"

What should we talk about next?

Thanks to our monthly supporters:

  • Anton Zorin from ProdCamp.com
  • Mitch
  • Harris Kenny, Intro CRM podcast
  • Oleg Kulyk
  • Violette Du Geneville
  • Take It EV podcast
  • Ethan Gunderson
  • Diogo
  • Chris Willow
  • Borja Soler
  • Ward Sandler, Memberspace
  • Eric Lima
  • James Sowers (like Flowers)
  • Travis Fischer
  • Matt Buckley
  • Russell Brown
  • Evandro Sasse
  • Pradyumna Shembekar (PD)
  • Noah Prail
  • Colin Gray
  • Josh Smith
  • Ivan Curkovic
  • Shane Smith
  • Austin Loveless
  • Simon Bennett
  • Michael Sitver
  • Paul Jarvis and Jack Ellis, 
  • Dan Buda 
  • Darby Frey
  • Samori Augusto
  • Dave Young
  • Brad from Canada
  • Sammy Schuckert
  • Mike Walker
  • Adam DuVander
  • Dave Giunta (JOOnta)
  • Kyle Fox GetRewardful.com
Thanks to our monthly supporters
  • Pascal from sharpen.page
  • Rewardful.com
  • Greg Park
  • Mitchell Davis from RecruitKit.com.au
  • Marcel Fahle, wearebold.af
  • Bill Condo (@mavrck)
  • Ward from MemberSpace.com
  • Evandro Sasse
  • Austin Loveless
  • Michael Sitver
  • Dan Buda
  • Colin Gray
  • Dave Giunta

Want to start a podcast on Transistor? Justin has a special coupon for you: get 15% off your first year of hosting: transistor.fm/justin
★ Support this podcast on Patreon ★
Why should we care about our customers' feelings?
Broadcast by